Portfolio
Selected projects in marketing, strategic partnerships, community fundraising and event support
Perfect Pairing Pop Up Party
GREETING CARD ASSOCIATION
Joint First Day of Issue event for the Happy Birthday Stamp with US Postal Service and pop-up market for Greeting Card Association members.
As a GCA member and greeting card publisher, volunteering with the association's committees opened the door to something bigger: developing a new kind of partnership between the GCA and the U.S. Postal Service.
The two organizations have collaborated for years on the Forever stamp, the butterfly square card stamp, holiday campaigns, and Thinking of You Week. But those partnerships have been industry-facing. The Perfect Pairing concept flipped that: bring USPS directly to the people who buy and send greeting cards. Card buyers are stamp buyers. A joint public event gives USPS access to a new buying demographic, and gives GCA members a retail opportunity they've never had through the association.
The Perfect Pairing Pop-Up Party | Providence, April 2026
The first Perfect Pairing Pop-Up Party combined a USPS First Day of Issue ceremony for the new Happy Birthday stamp with a pop-up market featuring twelve GCA member companies. Each vendor paired one of their birthday cards with a stamp.
The concept was developed from initial outreach to the Stamp Marketing team through a presentation to the Postmaster General. Venue, vendor logistics, event branding, signage, and on-site coordination were managed from start to finish.
Mother’s Day Event with Keep Us Posted | Capitol Hill 2023-Present
The GCA's Public Affairs work on Capitol Hill added another dimension to the partnership. At the annual Keep Us Posted Mother's Day event, Congressional staffers browsed cards from GCA members and sat down to write and mail them on the spot. That energy and engagement led to a conversation with USPS marketing leadership and the stamp program team about what a broader collaboration could look like.
SCHOOLS, NON-PROFITS AND COMMUNITY ORGANIZATIONS
Community Fundraising and Event Support
For nearly twenty years, I've partnered with schools, PTOs, and community organizations to get more out of their fundraising events. The work spans both sides of a successful event: the operational backbone — auction platforms, registration, donor communications, night-of logistics — and the creative layer that makes an event feel polished and worth returning to, from custom illustrations and event branding to web assets and signage.
Because these organizations run on volunteers, I focus on work that outlasts a single event: reusable brand systems, organized files, and assets the next committee can reuse or revise to match their vision and goals for the event.
Fiske PTO — Fiske Western Round-Up, Fisketastic Days of Giving, and Silent Auctions
When no volunteer stepped up to chair the annual auction, I built an online fundraiser from scratch on Greater Giving and handled it end to end: item entry, bidder registration, donor communications, and night-of logistics. The event raised $42,000.
That experience led to graphic design work for several other silent auction committees — event branding, web assets, and auction program design — and turned the Fiske Western Round-Up into a recurring engagement: event branding, t-shirts, signage, and web assets each year, including coordinating the printing and delivery of 200+ shirts.
Wellesley Hills Junior Women's Club — Kitchen & Home Tour, Marketplace, Galas and More
WHJWC runs some of the largest community events in town, and its been an honor to support them as a design partner across multiple events and years. Because committee chairs rotate annually, I provide something a volunteer organization rarely has: continuity. I maintain the brand files, past event assets, vendor specs, and production knowledge, so each new chair starts with a working system instead of a blank page.
Kitchen & Home Tour: Tour book design, event branding, and on-site materials. I also designed complimentary ads for the tour's sponsors that they could reuse in their own marketing throughout the year, adding tangible value to their sponsorship beyond the event itself.
Wellesley Marketplace: Social media assets, signage, and wayfinding for a multi-vendor event, built on branding that carries over and improves year to year.
PROGRAM ADMINISTRATION
Wellesley Youth Lacrosse
WYLC Website and Communications | Custom seasonal illustrations carried the club's brand across the website and weekly emails.
For three seasons I served as a program administrator and marketing coordinator for the Wellesley Youth Lacrosse Club, one of the largest town lacrosse programs in Massachusetts.
I led marketing and communications for 600+ players and their families each season, handling registration campaigns, the club website, Mailchimp newsletters, social media, and the daily flow of parent communications that keeps a season on track.
The role combined program operations with creative work. Behind the scenes that meant coordinating practices, games, clinics, and preseason coaches training. On the creative side, it meant building a visual identity the club could be proud of, from website graphics and custom illustrations to banners and yard signs promoting registration.
Boston Cannons Player Clinic | Coordinated special partnership events with the Boston Cannons, including player clinics where kids learned from the pros. Faceoff star Trevor Baptiste was a huge hit with our players.
The biggest project was uniforms, which were also the club's biggest expense. After developing the brand identity for the club's website and marketing, I designed the uniforms and sourced a sublimation production partner to deliver a cohesive look across both programs while reducing costs. The result: custom uniforms for every player in the 2018 season, with a design strong enough that the club reordered it for the next two seasons until WYLC split into separate boys and girls programs.
Girls Game Day | Boys and girls teams wore matching custom uniforms I designed. The design was reordered for two more seasons.