Portfolio
Selected projects in marketing, strategic partnerships, community fundraising and event support
Greeting Card Association × U.S. Postal Service
GREETING CARD ASSOCIATION
As a GCA member and greeting card publisher, volunteering with the association's committees opened the door to something bigger: developing a new kind of partnership between the GCA and the U.S. Postal Service.
The two organizations have collaborated for years on the Forever stamp, the butterfly square card stamp, holiday campaigns, and Thinking of You Week. But those partnerships have been industry-facing. The Perfect Pairing concept flipped that: bring USPS directly to the people who buy and send greeting cards. Card buyers are stamp buyers. A joint public event gives USPS access to a new buying demographic, and gives GCA members a retail opportunity they've never had through the association.
The Perfect Pairing Pop-Up Party | Providence, April 2026
The first Perfect Pairing Pop-Up Party combined a USPS First Day of Issue ceremony for the new Happy Birthday stamp with a pop-up market featuring twelve GCA member companies. Each vendor paired one of their birthday cards with a stamp.
The concept was developed from initial outreach to the Stamp Marketing team through a presentation to the Postmaster General. Venue, vendor logistics, event branding, signage, and on-site coordination were managed from start to finish.
Mother’s Day Event with Keep Us Posted | Capitol Hill 2023-Present
The GCA's Public Affairs work on Capitol Hill added another dimension to the partnership. At the annual Keep Us Posted Mother's Day event, Congressional staffers browsed cards from GCA members and sat down to write and mail them on the spot. That energy and engagement led to a conversation with USPS marketing leadership and the stamp program team about what a broader collaboration could look like.
SCHOOLS, NON-PROFITS AND COMMUNITY ORGANIZATIONS
Community Fundraising and Event Support
Running PTO auctions, school fundraisers, and community events for nearly twenty years is where all of this started. Every project on this site traces back to that work in some way. Over time, the role evolved from chairing events to helping committees get more out of their platforms and their branding.
My involvement has changed over the years, but the focus is the same. I help committees get the most out of their silent auction platforms, especially Greater Giving, to streamline their efforts and maximize results. On the creative side, I bring event themes to life with thoughtful branding, custom illustrations, and web assets that turn utilitarian public-facing sites into something that truly feels like their event.
Fiske Elementary PTO
In a year where no one would chair the auction, an online fundraiser was built from scratch on Greater Giving. Item entry, bidder registration, donor communications, and night-of logistics were all handled end to end. It raised $42,000. That experience led to graphic design work for several other silent auction committees: event branding, web assets, and auction program design.
The Fiske Western Round-Up became a recurring creative project: event branding, t-shirts, signage, and web assets, plus coordinating the printing and delivery of 200+ shirts each year.
WHJWC Kitchen & Home Tour and Marketplace
The Wellesley Hills Junior Women's Club runs some of the largest community events in town. The Kitchen & Home Tour required a tour book, event branding, and on-site materials. Wellesley Marketplace needed social media assets, signage and wayfinding for a multi-vendor event. Both are recurring projects with branding that carries over year to year.
PROGRAM ADMINISTRATION
Wellesley Youth Lacrosse
WYLC Website and Communications | Custom seasonal illustrations carried the club's brand across the website and weekly emails.
For three seasons I served as a program administrator and marketing lead for the Wellesley Youth Lacrosse Club, one of the largest town lacrosse programs in Massachusetts.
I led marketing and communications for 600+ players and their families each season, handling registration campaigns, the club website, Mailchimp newsletters, social media, and the daily flow of parent communications that keeps a season on track.
The role combined program operations with creative work. Behind the scenes that meant coordinating practices, games, clinics, and preseason coaches training. On the creative side, it meant building a visual identity the club could be proud of, from website graphics and custom illustrations to banners and yard signs promoting registration.
Boston Cannons Player Clinic | Coordinated special partnership events with the Boston Cannons, including player clinics where kids learned from the pros. Faceoff star Trevor Baptiste was a huge hit with our players.
The biggest project was uniforms, which were also the club's biggest expense. After developing the brand identity for the club's website and marketing, I designed the uniforms and sourced a sublimation production partner to deliver a cohesive look across both programs while reducing costs. The result: custom uniforms for every player in the 2018 season, with a design strong enough that the club reordered it for the next two seasons until WYLC split into separate boys and girls programs.
Girls Game Day | Boys and girls teams wore matching custom uniforms I designed. The design was reordered for two more seasons.